Check out ‘Home by H-E-B,’ company’s first home decor department

H-E-B plans the department to be in 100 stores in three years.

The new Home by H-E-B department.

Photo by Gabriel Romero

Do you love H-E-B? Do you wish you could buy all your home decor items at the Texas grocery store too? Well, customers can now make those purchases in person in the Hill Country.

The first-ever Home by H-E-B department opened up on April 29 at its New Braunfels location on S Walnut Street. The 122,000-square-foot store also houses H-E-B’s first-ever two-story True Texas BBQ restaurant. Sabina Israelian-Garcia, H-E-B’s Group Vice President of General Merchandise, Drug Store and Beauty said H-E-B expects the new home department to be in over 100 stores in the next three years and 25 stores by the end of 2022.

“From candles to pillows to decor accent furniture, we got it all,” Israelian-Garcia says. Home by H-E-B features collections from Haven and Key and Texas Proud. They have candles, ottomans, genuine leather chairs, cattle skins, cutting boards, rugs, pillows, blankets and more.