As Amelotte’s personal representative, Johnson took on the task of selling the man cave after his friend died. And here we are.
Listing agent Jesse Kearney, of Kearney & Associates Realty, recalls Johnson’s phone call. “I have this condo of a friend who passed away,” the caller said. “He covered the walls in Budweiser cans.”
“How did he get Budweiser wallpaper?” Kearney wondered. Then he visited the property. “As soon as you open the door, you are overwhelmed. Seeing the pictures is nothing like walking in. That’s an entirely different experience.”
I can only imagine. “Did it smell funny?” I hold my breath as I ask, though I am hundreds of miles away.
“Actually, the place smelled of cigarettes, not stale beer.”
“He was particular about the cans’ cleanliness,” Kearney said. “After he emptied a can, he would clean it, and let it dry before mounting.”
“And he mounted them, how?”
“He attached them to the walls and ceilings with caulk, and to each other with hot glue.”
“When you take a close look, you see how much time and effort this took. The attention to detail is amazing,” he said.
Indeed, Amelotte used different size cans to go around outlets and vents, created crown molding, and oriented each can so labels faced the same way.
Though unique properties like this can be a sales challenge, Kearney priced it to factor in possible renovations costs. Anheuser-Busch, Budweiser’s brewer, sweetened the deal with this offer: “You buy it, we’ll supply it. As long as you don’t renovate.” If the new owner maintains the decor, the beer maker will provide a year’s supply of Budweiser.
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Kearney listed the place for $100,000, and got six offers. The property sold in three weeks, which just proves what my mother used to say about odd people who find love: “There’s a lid for every pot.”
Asked about the challenges and strategies for marketing unique properties, Kearney had this advice:
• Play up, don’t hide, the uniqueness.
“Rather than play down a unique feature that would not appeal to most buyers, we lead with it,” Kearney said. “What most people see as a defect, like deciding to make the living room floor into an aquarium, we put in the forefront. By doing so, you put the uniqueness out there so going in buyers will know it’s there to either work around or embrace. The United States is full of eccentric people. You never know who is looking for a beer-themed condo.”